10,000 Ads Analyzed.
300 Techniques Kept Showing Up.

Over the past five years, we conducted an extensive analysis of over 10,000 high-performance advertisements from the world's biggest brands spanning a wide variety of advertising formats. This included:

TV
Print
Search
Outdoor
Social Media
Radio
Native
Email

At the outset, we anticipated uncovering thousands of distinct sales psychology techniques at work. However, we found that the overwhelming majority of high-performance advertisements relied on the same 300 core sales psychology strategies. We refer to these as Pressure Points of Sales Psychology. We’ll talk about why shortly.

Over 99% Of Ads Analyzed Used One Or More Of These 300 Techniques.

The 18 Schools of Persuasion

Before we go further, let's talk about the 18 Schools of Persuasion. All 300 techniques found in the study were sub-classified into just 18 categories of persuasion. Every advertisement ever made can be classified into these 18 categories. If you can master these 18 schools of persuasion then you can truly sell anything to anybody.

Let’s go through them:

Achievement

Achievement ? Achievement ads focus on all of the wonderful things a person can achieve using your product.

Change

Change ? Change ads focus on all of the amazing changes that will happen in a person’s life after using your product.

Competition

Competition ? Competition ads convince the reader they can get an edge over the people they compete against daily and start winning their daily battles.

Consumerism

Consumerism ? Consumerism ads are all about bigger, better, and satisfying our endless cravings for more.

Convenience

Convenience ? Convenience ads are all about how your product is easier, faster, and hassle-free compared to competitors.

Emotions

Emotions ? Emotional ads tap into the reader’s emotions by showing how your product can produce pleasurable emotional responses.

Experiences

Experiences ? Experience ads are all about the thrill of using your product. These ads focus on the amazing experience of using your product.

Fear

Fear ? Fear is a powerful marketing weapon. These ads focus on all of the terrible things that happen to people who don’t use your product.

Individuality

Individuality ? Individuality ads are all about standing out, expressing ourselves, and impressing those around us.

Justice

Justice ? Justice ads are all about restoring fairness in the world. These ads show how your product turns wrong into right.

Lifestyle

Lifestyle ? Lifestyle ads focus on the amazing lifestyle you will live after buying or using the product.

Luxury

Luxury ? Luxury ads are all about positioning your product as the finest a person can buy, and worth every penny.

Money

Money ? Money ads focus on showing people that your product is an amazing value.

Novelty

Novelty ? Novelty ads are all about making your product sound like the newest, latest, and greatest thing on the market – the next big thing!

Self-Image

Self-Image ? Self-Image ads focus on showing people the product will make them feel better about themselves in an important way.

Social

Social ? Social ads focus on how the product can help them win friends and influence people.

The Ego

The Ego ? Ego ads are amongst the most powerful ads you can make. These ads focus on feeding a person’s ego to satisfy their deepest and darkest desires.

Trust

Trust ? Trust ads focus on making people trust that the product and company can be trusted to deliver.

Simply learning which School of Persuasion to use for which product will instantly improve the results of your sales copy.

Become One of the Few People Who Master All 18 Schools of Persuasion

300 Battle-Tested Techniques Used By The World’s Highest-Paid Marketers

Let’s talk more about the Pressure Points. When we analyzed each ad we asked a simple question. What is this ad doing to our brains? We isolated key sentences and words in the ads which were affecting our brains in different ways, and making us feel a strong urge to buy.

We call these Pressure Points of Sales Psychology. Just like a martial arts pressure point applies pressure to a vulnerable area of your body, these pressure points apply pressure to areas of your mind that are extremely susceptible to persuasion. Applying pressure to these parts of the mind can make a person buy a product almost like a reflex.

FOR EXAMPLE

If you are selling a cooking product you might have the line:

BE A BETTER CHEF

Applying Pressure Point #282 gets you:

GET FIVE-STAR RESTAURANT QUALITY FLAVOR AT HOME

Applying Pressure Point #35 gets you:

THE SECRET WEAPON OF OVER 100,000 CHEFS

Applying Pressure Point #256 gets you:

EVERYONE WILL WONDER HOW YOU GET A PERFECT SEAR EVERY TIME

And this is just a taste of what these pressure points can do to a sentence. You can do an entire paragraph really leveraging one pressure point, or you could even use a few pressure points in a single paragraph for maximum impact.

This is the first time that these 300 pressure points have ever been compiled into one place. This makes it an extremely powerful edge – an almost unfair advantage over your competition. This is your secret weapon and the ultimate reference tool that you can use to instantly transform your sales copy into award-winning copy that consistently converts.

That last paragraph is an example of what your copy can sound like when you use several techniques in a single paragraph. There are nine pressure points being used in that paragraph alone.

The World’s Highest-Paid Marketers Build Entire Careers Mastering Just 3-4 Pressure Points

The Ultimate Copywriter's Reference Guide: Write Winning Sales Pitches In Under 5 Minutes


Before we go further, let’s make it clear what this isn’t. This is:


  • NOT a course
  • NOT something you will have to study for weeks
  • NOT something you have to read cover to cover
  • NOT a bunch of boring anecdotes about the author
  • NOT a get-rich-quick program

This is the ultimate digital reference book that you can use while you are selling. When you are ready to sell something, simply open it to any page. You can even close your eyes and pick one randomly. You just found a powerful technique to sell your product that the world’s highest-paid marketers use regularly in their campaigns to sell products from the world’s top brands to you.

Not the right approach? Go to another random page. Or maybe choose a specific School of Persuasion that makes sense for your product, and go through them one by one.

Once you find a technique that works, you’ll find a quick write-up on it and six strategies to really amplify your results when you use it. These are the same strategies that the world’s highest-paid marketers use when they use these pressure points in their ads.

You’ll also find 3 examples showing the technique in action for different products and a handy checklist you can run through to see how you did. It will take just a minute or two to learn to use each pressure point.

The Tools To Become A Master of Sales Psychology


This One-Of-A-Kind Digital Reference Book Includes:


  • 1 300 Powerful Pressure Points of Sales Psychology
  • 2 18 Schools of Persuasion
  • 3 1800 Exclusive Techniques to Apply the Pressure Points
  • 4 900 Examples of These Strategies in Action
  • 5 300 Exercises + Checklists to Test Your Skills
  • 6 627 Pages Packed With Value
  • 7 Countless Insights from 10,000 Ads Analyzed

You’ll Never Want to Sell Without This Life Changing Tool Again, And You'll Never Have To.

Five Minutes From Now You Could Be Writing Award Winning Sales Copy

We thought about charging $297.00 for this game-changing reference guide, which is just short of $1 per pressure point. And we very well may raise the price to this in the future if demand continues to be strong.

However, right now you can get your digital copy of the ultimate sales reference book for just $97. That’s just shy of 33 cents per pressure point. Just one or two sales of your product, or one new copywriting client, can pay for it.

Don’t put nickels ahead of dollars. This powerful copywriting tool gives you the ability to leverage the same techniques as the world's highest-paid marketers. Invest in becoming a more powerful sales copywriter who transforms ordinary copy into extraordinary copy in just seconds.

Change How You Write Sales Copy Right Now...

300 Pressure Points of Sales Psychology

627 Page Digital PDF Download

$97.00 USD

BUY NOW
Book Cover